Marketing is one of the most complicated tasks one can encounter for their brand. There is so much to look at, from getting your target audience to determining the best strategies to employ. For premium brands on the other hand, the tactics developed for mass brands may not apply. If you talked to one of the best Luxury Lifestyle Bloggers, you would probably get a better perspective about this.
When dealing with premium marketing, what you need is a specific approach. Forget about advocating for your brand values. Customers at that level do not care about your values. Instead, premium customers want to feel at a different level. This means you should be advocating for beliefs. Research has it that such beliefs go a long way as they are more specific and more segmenting to clients.
If you are still thinking of getting as many clients as possible for your premium brand, it will only help to frustrate your efforts. If you get to think of it, there are few people at that premium level. Therefore, when you customize your message for the mass audience, you will just get a royal snub from your target audience. You should be targeting clients whose beliefs align with your brand.
A premium brand worth its salt is often more than just a logo. At this level of business, customers think of the brand like an entire set of visual icons. The moment you choose to limit yourself to a logo, you are also limiting your brand to the lower cadre of customers. Whether you want to do monograms, or a brand symbol, the idea is getting your visual icon out there.
While mass marketing strategies is often about meeting the daily needs of customers, it is not the case with premium products. Take a premium watch for instance. This is something that someone buys once and they know they have a quality product. They may buy it again as a gift to someone at their level. Consequently, do not hurry into choosing symbols without giving due thought to your target audience.
Any luxury brand that is worth its salt should not just stop at where they offer the product to prospective clients. You should be asking yourself of how you can make an executive interested in your product. As such, make sure you have a customer service that is prompt. Your salespeople need to be very attentive. Thereafter, develop some kind of ritual that makes your clients experience the brand.
One of the perfect ritual examples is of premium perfume companies. Since these products can fade with time as they stay on the shelf, they have tried to arrest that in the minds of their customers. Each client has their choice of cologne prepared by hand and blended before their eyes. As if that is not enough, the customer will also have their name printed on that label.
For premium brands, stores are now turning into temples. Most attention is given at the how they sell, and the innovation they bring at the time of purchase. Owning brick and mortar stores is not enough, they have to be multi-functional and even communicate the beliefs of that brand.
When dealing with premium marketing, what you need is a specific approach. Forget about advocating for your brand values. Customers at that level do not care about your values. Instead, premium customers want to feel at a different level. This means you should be advocating for beliefs. Research has it that such beliefs go a long way as they are more specific and more segmenting to clients.
If you are still thinking of getting as many clients as possible for your premium brand, it will only help to frustrate your efforts. If you get to think of it, there are few people at that premium level. Therefore, when you customize your message for the mass audience, you will just get a royal snub from your target audience. You should be targeting clients whose beliefs align with your brand.
A premium brand worth its salt is often more than just a logo. At this level of business, customers think of the brand like an entire set of visual icons. The moment you choose to limit yourself to a logo, you are also limiting your brand to the lower cadre of customers. Whether you want to do monograms, or a brand symbol, the idea is getting your visual icon out there.
While mass marketing strategies is often about meeting the daily needs of customers, it is not the case with premium products. Take a premium watch for instance. This is something that someone buys once and they know they have a quality product. They may buy it again as a gift to someone at their level. Consequently, do not hurry into choosing symbols without giving due thought to your target audience.
Any luxury brand that is worth its salt should not just stop at where they offer the product to prospective clients. You should be asking yourself of how you can make an executive interested in your product. As such, make sure you have a customer service that is prompt. Your salespeople need to be very attentive. Thereafter, develop some kind of ritual that makes your clients experience the brand.
One of the perfect ritual examples is of premium perfume companies. Since these products can fade with time as they stay on the shelf, they have tried to arrest that in the minds of their customers. Each client has their choice of cologne prepared by hand and blended before their eyes. As if that is not enough, the customer will also have their name printed on that label.
For premium brands, stores are now turning into temples. Most attention is given at the how they sell, and the innovation they bring at the time of purchase. Owning brick and mortar stores is not enough, they have to be multi-functional and even communicate the beliefs of that brand.
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