Thursday, March 24, 2016

Gucci, Rock Star Of Fashion And Style

By Gary Reed


Wardrobe, ranging from clothes to accessories to shoes and bags has become a way of life for many. You cannot just ignore it, nor live without it. You wear them everyday. Every person somehow nurtures a certain need for looking good. Or at least, looking comfortable but pleasing enough to go outside.

It is sometimes a contradiction. In a good way it is both basic and luxurious. Simple and outrageous. Most of the time, it is a healthy dose of all of them put together, when you think about it. Just as much as how Gucci is all about these things too, while maintaining its high end quality among its now growing contemporaries.

You have to be aware of this high end brand so that you can understand why the price comes of as insane to others. Most of the time, their stores expect mostly the elite class to come in. That is understandable but they also show their pieces to any customer, no matter how much someone can appear to be as just another window shopper.

Working as an attendant at a well known hotel in London, the work of Guccio had inspired him to bring a touch of English in his works. His first big clients were aristocrats whose past time was horseback riding. Clamoring for equestrian gear, he created pieces made with horse bit details and that telling feature remains on bags to this day.

The company and the man responsible for it are considered legends in the business. The rock star of the fashion world, safe to say, is Guccio. If that is not catchy enough nothing else is. The first shop he opened was based in his home country, in the city of Florence, Italy.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

After being able to take advantage of hiring artisans, he gradually went on to crating luxury bags. In no time, it became a label that enjoyed massive success. The elite came to Florence, meeting on to look for his in demand shoes, which was equestrian inspired.

To date, the loafer shoes are the only ones on display at a museum in New York. Since the brand is famous with bags, it pays to know that it was the first to produce a bamboo bag which is iconic and a company mainstay to this day. Fast forward to the 90s, the image of the company was compromised when copies of its wares spread like wildfire everywhere.

To save it from completely going down, they hired American designer Tom Ford as art director. He was able to turn it all around, thereby remaining in the position until 2005. He is still widely credited for what he did to get the company back on its feet. Reputation still counts for much, and the brand shows that it really matters, by not taking it for granted and making the legacy live on.




About the Author:



No comments:

Post a Comment